Property Insight > Area Focus > Ara Damansara: A Rising Tide

Ara Damansara: A Rising Tide

An investment worth considering for a better future for those who want to enjoy close-knit community living .

The current market is said to be a buyer’s market, which means you have a chance to strike the deal you are looking for. But how do you decide if the deal is really the best for you? Is location a key factor for you?

If it is, then Ara Damansara is one of the areas in the Klang Valley that has everything you are looking for in one place. Besides great accessibility and connectivity, the area is also offering a number of new developments.

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CONNECTIVITY AND ACCESIBILITY

Ara Damansara was first developed in 1999 by Sime Pilmoor Development Sdn Bhd, a wholly owned subsidiary of Sime Darby Bhd, and is managed by Sime UEP Development Sdn Bhd. The area is expected to encompass approximately 4,000 units of various property types once completed.

It is a 739-acre (2.99 km2) township taking shape along the Subang Airport expressway in Petaling Jaya and is strategically located at the north and west of the New Klang Valley Expressway (NKVE), east of the Subang Airport Highway and south of the Puncak Alam Highway.

It is embraced by Kota Damansara to the north, Taman Tun Dr Ismail to the east, Subang Jaya to the south, and Kayangan Heights to the west. It also sits between the Saujana Golf and Country Club, and the Tropicana Golf and Country Club.

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Ara Damansara is served by the Federal Highway, NKVE and the Subang Jaya-Kelana Jaya Interchange, thus connecting motorists in the area to other parts of the Klang Valley. With its strategic location, easy accessibility and affluent customer base, the area is poised to develop into a prestige township, offering a lifestyle that promotes close-knit community living.

Accessibility into the township is also via the six-lane dual carriageway Subang Airport Highway and Subang Kelana-Link interchange. The second access is through the NKVE tunnel via Crimson Condominium to Damansara-Puchong Expressway (LDP). The eastern portion of Ara Damansara is linked to Persiaran Tropicana by a new access road that passes through Damansara Idaman.

Yien Ong, a real estate agent from Reapfield Properties (Subang Jaya) Sdn Bhd, who is also a specialist in the area says, “Ara Damansara is a favourable neighbourhood with high potential in Petaling Jaya. This is mainly due to its strategic location situated right in the middle of several prime locations such as Bandar Utama, Tropicana, Sunway, Glenmarie and Kota Damansara. Also, there are two new LRT stations along the Kelana Jaya LRT Extension that started operating in Ara Damansara on 30 June 2016, which will definitely provide further accessibility and convenience for the community.”

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The Kelana Jaya Line runs from Putra Heights through Kelana Jaya to Gombak, serving the Subang and Petaling Jaya regions to the south; southwest and central Kuala Lumpur, and Kuala Lumpur City Centre in the centre; as well as low density residential areas further north. The Ara Damansara LRT Station has an entrance from the neighbourhood of Taman Mayang Emas near Evolve Concept Mall, and another entrance from the Subang Airport road.

Ong, who is also the co-founder of aradamansaraproperty.com, points out, “In term of amenities, Ara Damansara is very much a self-sustained neighbourhood. There is Tesco, Jaya Grocer, Village Grocer, Mediveron Clinics, MBO Cinema, Sime Darby Medical Centre, Evolve Concept Mall, Citta Mall, branded kindergartens, international schools, popular restaurants and many more.”

PROPERTY DEVELOPMENTS

Ong mentions that the population in Ara Damansara will continue to grow due to several upcoming condominium developments, such as Ara Greens Residence, Verde Residence, The Potpourri, Maisson, H2O, Cantara Residence and others. “With this, I foresee a rise in demand and price for commercial properties in the area. On the other hand, landed residential properties are scarce and limited.”

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Sime Darby, the pioneer in the area, is also looking forward to launch two of its projects in Ara Damansara. Its upcoming residential project is Cantara Residences. It is an apartment that bridges aspirations for its residents. It is designed to rejuvenate one’s body and relax one’s mind, with a sparkling pool, aqua gym and multipurpose hall. There will also be a stunning sky bridge that connects all four residential towers of the development.

Oasis Corporate Park, a commercial development, is also one of the new projects in the Ara Damansara area. This one-stop hub, with a perfect mix of corporate offices, serviced suites, retail outlets, and a hotel and convention centre, is built on 9.77 acres of prime freehold land.

There is also Maisson – a new development in Ara Damansara that was completed in July 2016 and was revived by Newfields. The spokesperson at Maisson says, “One of the key reasons we chose Ara Damansara is because of the surrounding established neighbourhoods such as Tropicana, Bandar Utama and Subang Jaya – that drew our attention and interest in reviving this development. We also strongly believe in the development’s value and opportunity.”

The spokesperson adds, “Hence, we enhanced and improved the entire layout of the development to feature both serviced apartments and retail space. The upgraded design, plan and concept of the development was inspired by the multi-generational family units and community living of yesteryears with a secure landscaped deck to encourage connectivity with nature and people – i.e. ‘Bring Traditional to Life’.”

Maisson is designed to suit the needs of all kinds of potential buyers, with sizes ranging from 500 sqft studios up to 1,300 sqft three-bedroom units with allocated car parks and facilities such as a gymnasium, a 50 meter swimming pool, children play area, 24-hour security and more.

The spokesperson points out, “Besides major highways such as NKVE, Maisson is also just a stone’s throw away from two LTR Stations – Lembah Subang LRT Station and Dataran Prima LRT Station. Maisson is priced from RM660 psf, which is 15% lower from our competitors in the surrounding area who are promoting their properties from RM850 psf onwards.”

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PROPERTY TRANSACTIONS

James Wong, the managing director of VPC Alliance (KL) Sdn Bhd, says, “Overall, the performance of 2-storey terrace houses in Ara Damansara show a marginal increase of about 0.9% to 6.8%, except for Ara Permai (Jalan PJU 1A/43 – 43H), which it is located near the LRT Extension Line. The latter show double digit appreciation.”

“Low and medium cost apartments like Sri Ara and Seri Jati apartments are showing an upward trend, ranging from 13.6% to 27.8% due to its affordable pricing and close proximity to Oasis Ara Damansara, Taman Perindustrian Jaya and the Ara Damansara commercial area. As for Vista Subang, the capital appreciation is stagnant due to its less visible location,” he adds.

Wong further proves his point by saying, “Owing to the fact that most of the condominiums in Ara Damansara are located in close proximity to the LRT Extension Line, Citta Mall, Oasis Ara Damansara and the main road that is Jalan Lapangan Terbang Subang, the overall condominium market saw an increase in capital appreciation ranging from 8.3% to 12.18%, except for Ara Hill.”

A senior negotiator from Suite Trade Properties, Zoe Ong, says, “Due to the current depressed economic situation, some of the properties are being transacted at a relatively low price compared to the market value and also to its developing status. There is still a lot of potential for the township as major developers like Sime Darby is planning to launch mixed-use development projects in years to come, making the township even more colourful and vibrant.”

I personally met one investor who bought a property in Ara Damansara. He is keeping it to himself, neither staying nor renting it out. So why did he buy it in the first place? He knows it is just a matter of time before the property price and value will escalate. He just needs to be patient. 

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