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Rejuvenation Of Damansara Jaya

Damansara Jaya is a mature township in Petaling Jaya, Selangor. This self-contained neighbourhood comes with a good mix of landed residential properties comprising terraced, semi-detached and detached houses complemented by two- and four-storey shophouses and shop offices.

Developed by Paramount Garden, then part of the See Hoy Chan Sdn Berhad Group in the mid-seventies, Damansara Jaya originally encompassed just Section SS22 of Petaling Jaya. Section SS22A which mainly comprised bungalows and semi-detached homes was later established in Damansara Jaya in the late seventies.

Among the notable landmarks in Damansara Jaya are the Atria Shopping Gallery, SMK Damansara Jaya and KDU University College. Interestingly, there are no high-rise residential developments in this township save for the exception of Atria Small office Flexible office (SoFo) suites.

Surrounded by other urban areas such as Taman SEA, Taman Megah, Kayu Ara, Damansara Utama and SS2, properties in Damansara Jaya are generally deemed as belonging to the predominantly upper middle-class Chinese owners with their bungalows and semi-detached homes particularly being sought-after.

Generally, landed properties in Damansara Jaya command good values and come with a freehold tenure within a mature township characterised by good accessibility and connectivity while being well-supported by a wide range of amenities.

Newer developments in the area include Stellar Sky Villas Condominium and Cora Plus Townhouse. Other developments at the peripheral of the township include DJ Villa Townhouse, Palm Reserve leasehold gated villas/bungalows and The Grove Waterscape freehold gated villas/bungalows.

Laurelcap Sdn Bhd Property Consultant and Registered Valuer Kit Au-Yong opines that while Damansara Jaya is a mature area, there are still some pockets of development land available with the nearest being Kayu Ara in Petaling Jaya, Selangor. Although it is not an organised area due to fragmented ownership issues, it was later redeveloped into a residential and commercial area that still co-exists with existing kampung houses, warehouses and workshops. The other nearby development coming up would be Taman Megah with the Ming Tien hawker centre scheduled to undergo redevelopment in October 2017.

EASY ACCESSIBILITY ALL AROUND

Damansara Jaya is easily accessible via major expressways such as Lebuhraya Damansara Puchong (LDP), Penchala Link Highway, New Klang Valley Expressway (NKVE) and the SPRINT Highway.

Public transportation is also easily available with the feeder bus service linking it to the Taman Tun Dr. Ismail (TTDI) Mass Rapid Transit (MRT) station and part of the Sungai Buloh Kajang Line (MRT Line 1) to Damansara Jaya.

MRT STATIONS AND FEEDER BUSES

According to Knight Frank Malaysia Managing Director Sarkunan Subramaniam, in the near future, there will be wider accessibility to other areas upon the completion of the Light Rail Transit Line 3 (LRT 3) which will be operational by August 2020.

This planned route with an overall distance of 37km will link Bandar Utama to Klang with 26 stations positioned along the route. Once completed, the LRT3 will connect with the MRT Line 1, the Keretapi Tanah Melayu (KTM) Commuter Port Klang Line, the LRT Kelana Jaya Line as well as the future Bus Rapid Transit System (BRT) System Federal Line. This will be complement by a feeder bus network that will effectively expands the catchment area to 3km from each station.  

This upcoming new line will provide greater connectivity to the untapped catchment areas in the northwest and southwest of Klang Valley. This will in turn create more employment and job opportunities for the locals and foreigners staying nearby as the new infrastructure will bring forth new residential developments and services that are more commercial to these populated areas.

To further enhanced connectivity, the proposed Damansara-Shah Alam Elevated Expressway (DASH) is expected to support rapid developments along the alignment covering U10 Shah Alam, Subang Jaya, Kota Damansara and Damansara. Stretching as far as 20.1km, the DASH expressway will commence at the Puncak Perdana U10 Shah Alam intersection and serve as a link for Puncak Perdana, Alam Suria, Denai Alam, Kampung Melayu Subang, Sungai Buloh, Kota Damansara, Damansara Perdana and Mutiara Damansara. 

ATRIA REVAMPED

Long-term residents of Damansara Jaya would probably be able to recall fondly one of Petaling Jaya’s oldest malls – the Atria Shopping Centre located on Jalan SS 22/23.

It was a popular shopping mall back in the 80s and 90s. Back then, Printemps of France and Kimisawa of Japan were the two stores frequented by the crowd until Parkson Grand took over the outlets later. The Popular bookstore, fast food giant KFC and Chinese food chain Esquire Kitchen characterised some of the charms of the mall. Other stores were also bustling with shoppers throughout the week. A crowd favourite was also evident in Nelson’s corn in cup franchise that rented its own dedicated space in the mall for students and families to get their buttery corn fix. There was even a games arcade for children and teenagers to try to win tickets in exchange for toys and action figures displayed on a glass shelf.

However, the crowd dwindled in the mid-2000s due to the emergence of bigger, newer and grander shopping malls in Petaling Jaya. Slowly but surely, the mall began to fade into the background. In 2007, OSK Property Holdings Bhd acquired the mall with a potential gross development value of up to RM1 billion with plans to redevelop the mall and revive the its former glory.

Previously, the four-storey shopping complex featured a gross floor area of approximately 294,683 sq ft with a net lettable area of around 208, 400 sq ft complemented by two three-storey covered car parks.

The redevelopment exercise later on saw a shopping podium and 392 SoFo suites housed in two 16-storey towers atop the retail component teeming with 470, 000 sq ft of retail space available for lease. In addition, about 1,700 parking bays are available at the two-level underground car parks complemented by five levels of multi-storey parking.

NEW ATRIA – UPGRADING AN UPSCALE NEIGHBOURHOOD

After undergoing a major facelift exercise, Atria Shopping Gallery reopened its doors on May 28, 2015. Positioned as the “Premier Family Mall” located within Petaling Jaya’s Golden Triangle, the mall offers a wholesome experience with plenty of eateries and activities to cater for families who patronise the mall during the week with their children.

A spokesperson from Atria Shopping Gallery shared that due to the demands of the market for more variations of food, 30% of its retail area is currently occupied by food and beverage (F&B) outlets. This has resulted in Atria possibly having the widest food variety within a shopping mall in Petaling Jaya.

IT currently boasts anchor tenants including the supermarket chain Village Grocer, Mango & Mango Kids, Mango Man, Violeta by Mango, Terranova, Next, The Book Garden by Sinaran, SportsDirect.com, Ace Hardware, Hamleys, Chi Fitness, Jungle Gym and Dynasty Dragon Seafood Restaurant.

Upon opening, the shopping gallery saw close to 70% of its outlets already conducting their business.

In Petaling Jaya’s saturated retail landscape, Atria Shopping Gallery will be competing with other neighbourhood malls such as Tropicana City Mall as well as GLO Damansara and The Starling Mall in Damansara Uptown.

Situated within the mature residential neighbourhood of Damansara Jaya, Atria Shopping Gallery reflects bespoke modern architecture that also complements the “Rainforest” theme. Despite its distinctively young and fashionable feel on the outside, the interiors display nature-inspired materials to impart a modernistic interpretation of an ideal rainforest. The idea behind the design concept is to create a welcoming environment that is all at once relaxed, inspired and enriched.

Representing the flagship mall of OSK Property Holdings Bhd, Atria Shopping Gallery has already received its first accolade – emerging as winner in the Best Retail Interior at the Asia Pacific Property Awards 2015. Today, the mall enjoys an occupancy rate of approximately 93% with 600,000 to 700,000 visitors per month.

Tech Realtors Properties Sdn Bhd Senior Real Estate Negotiator Debbie Lam opines that with the new Atria Shopping Gallery, Damansara Jaya is not just confine to the older generation but to the newer generation as well.

The brand new Atria Shopping Gallery has totally revolutionised the retail ecosystem in this part of town says GS Realty Real Estate Negotiator Clement Chan. It will inherently raise the profile of the once laidback and sleepy township of Damansara Jaya in the eyes of the public he adds opining that one can also expect to see more boutique developments targeting the affluent segment of the society to pop up within the surrounding area.  

AREA ANALYSIS

Sarkunan adds that while Damansara Jaya is an affluent neighbourhood with its landed properties faring strongly in the market, there are limited yet no new supply of housing units (landed and stratified) in the township due to scarcity of development land.

He further explains that existing residential properties in the township may be attractive to potential buyers in the secondary market to renovate or refurbish landed units.

Overall, he maintains that it is a well-planned township as the development is located nearby various modern amenities and conveniences with good accessibility to many schools and colleges, post office, banks and businesses offering daily conveniences.  Tropicana City Mall, 1Utama Shopping Centre, The Curve, Ikano Power Centre, Tesco, Giant and Centrepoint Bandar Utama are located within a short drive from Damansara Jaya. Major healthcare providers in the vicinity include the KPJ Damansara Specialist Hospital, the University Malaya Medical Centre and Tropicana Medical Centre.

NEWER PIECEMEAL DEVELOPMENTS AT THE PERIPHERAL NEIGHBOURING KAYU ARA

OCR Land Holdings Sdn Bhd has successfully built low-density and high-end landed developments as well as townhouses in Damansara Jaya and the neighbouring localities such as Taman SEA and Bandar Utama.

Palm Reserve II launched in 2012 comprises luxury three-storey semi-detached and bungalow developments within a 24-hour guarded and gated community in Damansara Jaya. The project was fully completed in June 2015 and all 17 units of the semi-detached and bungalow houses priced from RM1,650,000 to RM2,250,000 with built-up areas ranging between 3,398 and 5,277 sq ft have been sold off since then.

Its strategic locality on Jalan SS22/43, Damansara Jaya places the development in close proximity to various eateries and restaurants, a 99 Speedmart convenience store and other retail outlets offering a wide range of products and services. Neighbouring commercial business hubs of Damansara Uptown, SS2, SS23 and SS24 are also places for leisure, necessities and business activities.

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