Property Insight > Cover Story > Celebrating Pristine Living At Iskandar Puteri

Celebrating Pristine Living At Iskandar Puteri

Master developer of Iskandar Puteri, UEM Sunrise Berhad (“UEM Sunrise” or the “Company”) is transforming the area – one of the five flagship zones in Iskandar Malaysia – into a regional city with its series of captivating projects.


Poised to become the latest crown jewel in the Southern region of Johor characterised by a series of princely offerings comprising various developments, attention is turning to Iskandar Puteri, representing one of the five flagship zones in Iskandar Malaysia.


The reasons are strikingly obvious as public-listed UEM Sunrise, lines up its plans to transform the flagship zone into a regional city as it takes on its role as the master developer of Iskandar Puteri in stride.


Iskandar Puteri is one of the economic zones of Iskandar Malaysia. Upon completion, Iskandar Malaysia is envisioned to become the largest fully integrated urban development in Southeast Asia that will provide significant investment, financial and business opportunities to the economic growth and development of the region.

According to Anwar Syahrin Abdul Ajib, Managing Director/ Chief Executive Officer of UEM Sunrise, “We are bullish and committed to the development of Iskandar Puteri as the area that benefits from being within an economic corridor which has been identified as one of the main catalyst developments to spur the growth of the Malaysian economy. Strategically located, in proximity to Singapore, which is only a few kilometres away via the Second Link Expressway, the North-South Expressway and the Coastal Highway, it also has ready access to international airports and sea ports.”


“Iskandar Puteri is highly liveable due to the infrastructure and connectivity, healthcare services, employment and economic activities, education opportunities and lifestyle amenities which have been tremendously enhanced as the result of the careful planning and successful execution, and completion of some milestone components of Iskandar Puteri in which the role of UEM Sunrise as the master developer has been instrumental. Our main focus now is to create vibrant communities, more commercial and industrial activity as well as new employment which will support and sustain further growth of Iskandar Puteri, and Iskandar Malaysia in general, as the largest urban integrated development in Southeast Asia,” added Anwar.


Expectations are running high for the transformation of Iskandar Puteri into a polished gem of a thriving regional city, riding on the sterling reputation of UEM Sunrise, having rolled out a succession of developments here as well as overseas. UEM Sunrise’s reputation as a developer par excellence is after all founded the already implemented successful blueprints it has developed for various townships in Malaysia and abroad.


Developer of Distinction


UEM Sunrise, famous for its formidable reputation as the flagship company for the township and property development businesses of UEM Group Berhad and Khazanah, has after all, already carved a reputation for itself as one of the nation’s formidable property developers.


This is by virtue of it having launched successful awardwinning and up-market high-rise residential, commercial and mixed-used developments in the affluent Mont’Kiara international enclave in Kuala Lumpur, including 28 Mont’Kiara, Arcoris Mont’Kiara, Residensi22 Mont’Kiara, Residensi Sefina Mont’Kiara and Residensi Solaris Parq in Dutamas. Also notably significant lies with it launching the concept of creative retail space in Publika, Solaris Dutamas. Other projects in the Central region undertaken by UEM Sunrise are located in the Kuala Lumpur City Centre besides two other joint ventures in Shah Alam and Seremban.


Counted among its other developments is the nature-inspired 448-acre integrated township of Serene Heights in Bangi. In addition to this is Symphony Hills, an exclusive residential development in Cyberjaya.


Besides developing on local shores, UEM Sunrise’s presence overseas is reflected in its 4.8-acre completed mixed-use development – Quintet at Minoru Boulevard City in Richmond, Canada. In Australia, its 92-storey Aurora Melbourne Central is the tallest development in the Central Business District (CBD), while the inspiring 42-storey Conservatory located on Mackenzie Street boasts panoramic views overlooking the historic UNESCO World Heritage-listed Royal Exhibition Building and Carlton Gardens. Its following Mayfair development situated on the prestigious St Kilda Road, further sealed its mettle in being able to develop this ultra-luxurious project emphasizing a bespoke lifestyle.


In Durban, South Africa, it owns 30 acres of joint venture beachfront mixed-development land.


Adding to its list of credentials is the fact that UEM Sunrise is the appointed project manager responsible for the development and marketing management of the mega mixed-use developments of Marina One and DUO in Singapore developed by M+S Pte Ltd, jointly owned by Khanazah and Temasek Holdings Pte Ltd. UEM Sunrise’s core competencies in macro township development, high-rise residential, commercial, retail and integrated developments besides property management, project and construction services enable the visions of building townships to be turned into successful realities.


Developing A Regional City in Iskandar Puteri


Bringing along with it a wealth of experience and expertise, UEM Sunrise’s ambitious goal is aimed at transforming Iskandar Puteri to becoming a regional city. Already completed are more than 8,000 homes while another inflow of 2,300 units are anticipated within this two years.


High-end residential developments in Iskandar Puteri counted among UEM Sunrise’s projects include Ledang Heights and East Ledang. Mixed-use developments meanwhile include Imperia, Teega, Almãs at Puteri Harbour in Iskandar Puteri.


Township developments include Nusa Idaman and Nusa Bayu while counted among the industrial developments are Southern Industrial & Logistic Clusters (SILC) as well as Nusajaya Industrial Park.

Gerbang Nusajaya, the second phase development of Iskandar Puteri comprises a 4,551-acre project which features various catalytic developments, including Nusajaya Tech Park, Fastrackcity, Melia Residences and other residential development such as Estuari Gardens, Denai Nusantara and Serimbun.

Estuari Gardens nestled in a 394.41 acre of Estuari Puteri Harbour is estimated to be completed by the third quarter of 2018. This development consists of premium two-storey superlink houses.


This award winning residential is a gated and guarded development surrounded by 13-acre designer crafted landscape area of mature trees. Added with a 4.9-acre of lush greenery of

the Central Garden too. An attractive and scenic lake is also located just next to Estuari Gardens which adds value to its natural surroundings.

UEM Sunrise launched its third phase of Melia Residences in May 2017 following its overwhelming demand of its two earlier phases recording over 93% sales. The strong take-up rate in no small part is due to Melia Residences being situated approximately 800 metres from the HSR Station.


Out of this list of projects, Melia Residences spanning 73.64 acres of freehold land represents the first landed residential precinct introduced in Gerbang Nusajaya that promises lakeside living within a gated and guarded development with comprehensive lifestyle facilities and amenities. The development counts a clubhouse, gymnasium, sauna, tennis courts, children’s playground and a recreational park.

Serimbun meanwhile represents the latest landed residential development in Iskandar Puteri launched in February that is located nearby the mature Bukit Indah township area in Johor. The low-density development which spans across 23.74 acres of freehold land and commands a Gross Development Value (GDV) of approximately RM139.3 million has close to 80% take up on its first day of launch in early February 2018. Generous space characterises the development in which nine units are allocated per acre with a total of 215 residential units that are slated for completion in 2020.


Gerbang Nusajaya will be developed over a period of 25 years and will include components such as lifestyle and retail parks, campus offices and industrial parks as well as residential precincts. It is also within easy access of future Transit Oriented Development (TOD) sites and the High-Speed Rail Station (HSR) in Iskandar Puteri, connecting Singapore and Kuala Lumpur.

Share it:

Image here

If you have any suggestions on this article, please send to