Distinctively Niche

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From a constructor to a developer, Tan Sri Dato Lim Yew Loong of LYL Group is now grooming his sons to takeover the business.

LYL Group was established in 1990 as the result of Tan Sri Dato Lim Yew Loong’s blood, sweat and tears. The developer specialises in property development and providing warehousing solutions.

As an esteemed property developer in the Klang Valley, LYL Group has expanded its property development portfolio to include commercial and residential properties. The Group’s customer value proposition promises value added investments with an excellent track record to boost.

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Armed with the foresight to anticipate market demands in the warehousing industry, LYL Group is able to translate such demands to meet the needs of consumers, a niche strength the Group possesses. With the ability to create unique spaces and provide warehousing specifications advisory for their tenants, the company has earned the recognition of being a preferred warehouse solutions provider in the industry.

DIFFERENT DIVISIONS

Being the successful business tycoon that he is, Lim is able to foresee how developments in certain areas will look like in years to come. He is the type of leader who wants everything done fast but carefully.

He handles all of LYL Group’s projects on his own and whenever a problem occurs, he will go to the site and inspect in person. He is also the type of employer who will convince his employees that the things that seem impossible to them can actually be done.

As part of his succession planning, Tan Sri Dato Lim is grooming his sons to run the business. His second eldest son Dato’ Kian Lim is the Chief Executive Officer of Geno Hotel, while Adrian Lim is the Corporate Planning Director who handles property developments. His youngest son Andrew Lim is the property management executive who manages the warehouse and logistics side.

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WAREHOUSING

The Group is one of the main players in the country’s warehousing market. Its first industrial warehouse – measuring 50,000 sqft – was built in 1994. To date, the Group has built and owns more than three million sqft of warehouses. The latter is rented out to logistic companies.

With the increasing demand for logistic warehousing, LYL Group launched the U10 Logistics Park @ Shah Alam back in 2011. Spread over 65 acres of land, the development comprises Class A distribution centres ranging from 100,000 sqft up to 320,000 sqft of lettable space.

The U10 Logistics Park has since become the logistic hub and distribution centre for tenants such as MYDIN Mohamed Holding Bhd, H&M Retail Sdn Bhd, Linfox, DB Schenker and many more.

V12 SOVO PHASE 2

The V12 SOVO that was completed in 2013 is in every way an exquisite blend of unique space, designer amenities and grand model for professional living. It is situated next to the V12 Corporate Park, and strategically located fronting the ELITE Highway for superior visibility.

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Other than that, it is also easily accessed via the Kesas Highway from Cheras, Bukit Jalil, USJ, Kota Kemuning, Bukit Tinggi and North Port; NKVE Highway from Bukit Jelutong, Sungai Buloh, Damansara and Kuala Lumpur; Federal Highway from Shah Alam, Klang CBD, Petaling Jaya and Kuala Lumpur; as well as the Guthrie Corridor from Klang, Rawang, Kelana Jaya and Kota Damansara.

Due to popular demand, LYL Group launched Phase 2 of the project, which was completed in mid-2016 shortly after the immediate sell out of Phase 1. Tower 3, totalling 392 units, will appeal to entrepreneurs and small businesses alike in the commercial hub of Subang Jaya.

Types A, B, C and D range from 430 sqft to 540 sqft, and each unit is semi-furnished with a stylish pantry cabinet, a cooker hob, air conditioning, washing machine and more. This innovative SOVO concept combines a commercial home office with a practical and contemporary living space well suited to the modern lifestyles of today.

So what makes LYL Group’s projects different from the rest? Adrian responds, “Our product offers space utilisation; most of them are designed with an open concept in mind. Our father has always reminded us that we must strike a balance between the ‘want’ and the ‘need’ in our projects. So we have to build a property that is both practical and affordable.”

“When we launched the first phase, we did not do a lot of marketing or advertising for the project. So the response that we got made us really proud of it. Although we have not build a residential property for quite some time, the feedback was tremendous when we launched one. It feels great to know that we still have so many loyal followers,” he adds.

SOVO Phase 2 is the last phase for the development. To date, 97% of its units have been sold and only a few units are left. “In just over a year, the occupancy rate for Phase 1 is already at 80%. Most of our buyers are investors, and the yield that they got is probably around 6%,” Adrian points out. 

GENO HOTEL

LYL Group has ventured into the hospitality industry with its latest development – Geno Hotel. It is a brand new 4-star business class hotel. Equipped with 244 rooms, the hotel, which began operation in June 2016, offers deluxe international class accommodation and contemporary facilities to guests. It aspires to provide an exquisite, professional and pleasant hospitality experience to the business and leisure market segments.

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Kian says, “The idea of building the hotel was so that we would be more involved with the community. Since LYL Group’s vision is to be an innovative property developer by creating developments for a sustainable future, building Geno Hotel is our way of giving back to the community. How are we doing that? By offering many facilities like meeting rooms and ballrooms at the hotel.”

“Shah Alam is divided into two sides – on the right its all residential units, while on the other side its all industrial units. There is no hotel here. So that’s why we decided to build it because we’re confident that this project is going to be successful. For example, people who work in the surrounding area of the hotel need a venue for meetings, dinners and events,” he adds.

YOUNG DEVELOPERS

Many people are under the impression that following in the footsteps of a successful father would be easy. However, that is not true at all.

Kian says, “Running a family business is not a luxury, it’s a commitment. How much are you willing to commit to your father’s business? To be honest, we’re a very new hotelier, but I am so grateful that I have a great management team to support us.”

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Adrian points out, “My father always helps me and give me the opportunity to learn, but he never spoon-feeds me and my brothers. He wants us to learn the fundamentals of development, which is the construction site. Working under the guidance of our Project Director, coordinating and managing contractors is the key to achieving tight handover deadlines for our clients. This applies not only to construction but in every aspect of the business. My father tells us, ‘If you want to be a developer, you must actively be at the site, you can’t learn construction from sitting on your desk’. ”

Lim has been reminding his sons as well as his team that keeping one’s word is very important – that they must maintain the good reputation of the company in order for it to sustain. Because of that value, LYL Group has steadfastly grown into an established group delivering products and services with the highest distinction.

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