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Setting A New Golden Green Standard For Malay Reserve Developments

Property developer Golden Armani Sdn Bhd sets the stage for exclusive living at The Trees Damansara @ Damansara Kuala Lumpur where green living de nes the new luxury standard at this affordably priced Malay reserve residential enclave

Cradled in the luxury of lush green living, The Trees Damansara @ Damansara Kuala Lumpur heralds in a new living benchmark standard for this Malay Reserve development cocooned in a safe and secluded sanctuary. Situated in a coveted and upmarket address at Bukit Lanjan, Damansara in Kuala Lumpur, the development with a Gross Development Value (GDV) of RM200 million features 408 apartment units.

The idea of exclusivity epitomises The Trees Damansara development which rede nes green as the new luxury benchmark for community living that is being introduced by Golden Armani Sdn Bhd – one of the latest property developers to emerge with an ambitious slew of projects on the real estate block.

“Golden Armani was established in 2010 but we embarked into active development only in the year 2015. We undertake developments and also do contract works of which we hold a G7 contractor licence,” says Dato’ Sri Azlan Azmi, Managing Director of Golden Armani Sdn Bhd.

The group’s rst Malay Reserve project – Seri Tijanni @ Sungai Buloh featuring 144 apartment units in total which is situated in Bukit Rahman Putra he shares, has received overwhelming reception since it was rst launched.

“Seri Tijanni with an estimated GDV of RM90 million has been completely sold out. In addition to this, Golden Armani has also launched its second project named The Trees Damansara which is also another Malay Reserve development with a targeted GDV of approximately RM200 million. This nature-inspired collection boasts two acres of lush greenery fronting a forest reserve,” he relates.

Adding that the company undertakes both Malay Reserve and also focuses on non-Malay Reserve developments, he adds that Golden Armani as a Group, has also submitted its plans for its development in Bukit Ledang which is situated in Semantan and also for its project in Taman Yarl in Kuala Lumpur which have yet to be launched.

“Both Seri Tijanni and The Trees Damanasara are Malay Reserve developments which are only open to Malay purchasers. There is a lot of Malay Reserve land banks so there is a lot of opportunities to do Malay Reserve developments. It is quite challenging to do this but we dare to take on the challenge,” he enthuses.

Elaborating that the target market for The Trees Damansara comprise mainly rst-home buyers and upgraders who are buying into the area, he adds that the same is true of Seri Tijanni. Both these development are also attracting those who are purchasing for investment as well.

“Since it was launched, Seri Tijanni has been fully sold out. Meanwhile, The Trees Damansara which we just launched early this year in January witnessed 180 of out 408 units sold in over four months which represents more than 45% of the total units sold. We are targeting another three to six months to complete all the units,” shares Azlan.


Setting an ambitious but what it deems to be achievable target, he says Golden Armani is aiming to be among the top ve developers in Kuala Lumpur and Selangor in the next ve years.

An aerial view of The Trees Damansara site and its surrounding vicinity

“This is what we have targeted. Malay Reserve projects is one of the company’s target markets. And, actually we are in the midst of negotiating for the purchase of eight more high-rise development land in Kuala Lumpur,” he elaborates.

Azlan is con dent that by virtue of its competitive advantage of giving value added bene ts to its developments, the projects have been well received by the market. Furthermore, The Trees Damansara for example – being a freehold Malay Reserve development will be housed in a gated-and-guarded (G&G) setting.

“We have two types of units – Type A spans 849 sq ft while Type B covers 1,025 sq ft. The Trees Damansara will feature 31 levels excluding one ground level and two lower ground levels. The project will retain about a two-acre grid out of 3.8 acres total land size – or more than 50% greenery,” says Azlan.

“For The Trees Damansara, the unique point is the back garden and park which cost Golden Armani almost RM5 million to incorporate. The cost for the interiors of the surau was over one hundred thousand ringgit since this development is actually catered only for the Malays to enable them as purchasers to enjoy the prayer facilities here,” he adds.

In addition to this, The Trees Damansara will also feature a comprehensive gymnasium with industrial grade equipments overlooking an in nity pool.

Furthermore, by virtue of the development being low-density and its having a residential instead of commercial title, residential rates apply for all the utilities which works in the favour of residents.

“For The Trees Damansara, the absolute price starts from M425,000 for a three-bedroom 849 sq ft unit which is approximately about RM500 psf. The advantage is we provide two car parks as compared to other affordably priced units in surrounding developments which averagely are selling at about RM800 psf.

“The two car parks that are also included is uncommon in this area. Many of our purchasers are interested in the concept that we are selling which has the back garden which is conducive for them to enjoy the view or exercise,” comments Azlan about what he describes as probably the most affordable low density Malay Reserve development in Damansara.

“As compared to our competitors, we are nearly 30% to 40% more affordable because The Trees Damansara is located on Malay Reserve Land. In fact, after launching our rst Malay Reserve project, we found out that many of our buyers like living in this type of speci c community environment whereby they can practise their beliefs peacefully,” he maintains.

Furthermore, The Trees Damansara boasts pristine views of the surrounding Damansara Perdana vicinity and captures the essence of green living in the heart of Bukit Lanjan. Fronting areas such as Kampung Sg. Penchala and Mukim Batu, immediate notable areas surrounding The Trees Damansara include upmarket

neighbourhoods such as Taman Tun Dr. Ismail, Damansara Perdana, Mutiara Damansara, Bandar Sri Damansara and Country Heights Damansara.

The serene enclave he adds promises easy accessibility which is conveniently linked to Lebuhraya Damansara-Puchong (LDP), the New Klang Valley Expressway (NKVE), Sprint Expressway and the Penchala Link that will enable residents to enjoy the best of both worlds – living an uninterrupted, serene lifestyle away from the hustle and bustle of the city yet within nearby distance of it. Travelling distance to major regional centres in the Klang Valley including Petaling Jaya, Shah Alam and Kota Damansara can be reached within short travelling distance.

“The traveling distance to Bandar Utama from The Trees Damansara is a mere 4km or 6 minutes driving distance while neighbourhoods such as Sri Damansara and Taman Tun Dr Ismail are located just 6km away respectively – with travelling distance of 10 minutes.

“Mont’ Kiara is situated just 8km or 12 minutes away while the travelling distance to KL sentral is 20 minutes since it is located 13km away from The Trees Damansara. KLCC is located just 16km or 22 minutes away while the travelling distance to Subang Airport or Subang Jaya is 20km or 25 minutes,” he says.

The anticipated upcoming Empire City Damansara which is still under construction situated some 500 metres from the site will bring in added value to the development.

Meanwhile, the new addition of the KPJ 2 Damansara hospital to the neighbourhood that is currently under construction will also make The Trees Damansara more viable as a place to stay at for future residents here.

These two additions to the neighbourhood will no doubt usher in higher potential for capital appreciation in the near future for properties here.

A myriad of facilities including gymnasium overlooking an in nity pool ensure this charming oasis will also bene t its residents while its undulating typology facing the Bukit Lanjan forest at its eastern side makes for a prized development while allowing residents to be close to nature.


Commenting on the sway of the property market outlook for this year, Azlan echoes the belief that opportunity is always present in real estate.

“This can be re ected from the robust sales of our project in The Trees Damansara whereby over 45% of the units have been snapped up within three months. Therefore, we feel that the market is picking up,” he opines.

It helps that the site for The Trees Damansara, located within the Segambut Malay Reserve Land area is favourably situated surrounded by mainly residential areas peppered also by some upcoming commercial properties along Jalan Bukit Lanjan.

The group with no nancial support from any external parties also controls the construction part of its developments has managed to sell off all of its completed property projects with zero stock holdings. Its strategy of launching affordably and attractively priced properties have played a central role for its successful and ongoing debut in real estate.

Understandably, the group conducts a site analysis beforehand to ascertain the viability of the project while taking into consideration key economic assets within and surrounding the area which include its location and other attributes including the site’s potential, accessibility in terms of connectivity and infrastructure facilities.

A comprehensive review will also be conducted in terms of the existing supply and demand dynamics of the area while taking into account units under construction as well as future developments coming up in the area. The analysis will include a review on the demand for the area that will encompass past trends that have taken place in terms of transactions, occupancy rate and take-up rate of properties there.

For more information on The Trees @ Damansara, contact Leon at 0125208578

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