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TA GLOBAL: Reaching For New Heights

TA Global Berhad (TAG) Chief Executive Officer Tiah Joo Kim is the second generation head of the public-listed property group that was established by his parents, Datuk Tony Tiah Thee Kian and Datin Alicia Tan Kuay Fong.

The TA Group was well known as a stockbroking giant, especially in the 1990s, with its broking arm TA Enterprise Berhad. Today, real estate arm TA Global has carved out a name of its own as a formidable property player, involved in property development, investment and management. The company has spread its wings all over Malaysia, Canada, Australia, Singapore, China and Thailand.

Joo Kim, who took over the reins of the TA Global in January 2016, is driven by his passion for quality real estate and design. Being a hands-on person, he doesn’t shun routine jobs and pays attention to details to set the standard for the company and his team of competent upper-tier management. He keeps up with the latest technologies and updates himself concerning the international real estate and financial markets, community lifestyles, design trends and more.

WHERE LIFE CONNECTS AT DAMANSARA AVENUE

Joo Kim is currently lining up a smorgasbord of new property projects that will establish a new benchmark of quality, style and excellence for TA Global.

“Execution of these projects is a priority for me as this will build the strength of the company,” he said.

First up is the launch of the revamped Damansara Avenue master plan. Setting the pace for an invigorating lifestyle, the Damansara Avenue is the first and only integrated mixed-use masterplan development in Bandar Sri Damansara, and will epitomise an urban living concept within 48 acres of freehold land, with a gross development value (GDV) of RM7.6 billion. The master plan is designed by award-winning architects Veritas Design Group and RSP Architects, with extensive landscaping by JRD Design.

Millennials prefer easier, faster and manageable commutes as well as integrated mixed-use developments to complement their lifestyles, Joo Kim said. Having listened to the needs and wants of the young community, TA Global will incorporate comprehensive amenities and green concepts into the masterplan, which includes retail lots, office hubs and residential apartments, as well as a dedicated sports complex and a performing arts centre. This, Joo Kim noted, would save time and improve the quality of life. 

SUPERIOR ACCESSIBILITY

Damansara Avenue boasts easy connectivity to major highways, namely Damansara-Puchong Highway (LDP), New Klang Valley Expressway (NKVE), Sprint Expressway’s Penchala Link, as well as with the KL-Kuala Selangor trunk road.  

Added future accessibility includes a proposed bridge link to the upcoming Sri Damansara East Mass Rapid Transit (MRT) station.

WHAT’S IN STORE AT ATIVO SUITES?

The Damansara Avenue sales gallery will be publicly launched by mid-2017, and its first offering will be Ativo Suites.

This freehold residential project, comprising 668 units of serviced residences spread over two towers, incorporates expert architectural and design concepts by GDP Architects that will be luxurious and functional.

Ativo Suites comes with built-up sizes ranging from 499 sqft to 1,498 sqft per unit, attracting couples and young families. The suites will be equipped with comprehensive amenities, including Bosch appliances – fridge, microwave oven, hob and hood and washing machine cum dryer, kitchen cabinets with solid surface worktops and soft closing drawers, air-conditioning systems for living, dining and bedrooms, built-in wardrobes, Samsung digital door lock, video and audio intercom system and an incorporated smart home system application, amongst others.

Loads of fun and entertainment are in store for families and friends with the comprehensive podium and roof top facilities provided, such as an infinity pool, sky Jacuzzi, theatre room, games room, sky dining and kitchen. Active and adventurous millennials can also take advantage of the fully equipped gymnasium, squash court, badminton and basketball court, meditation yoga decks, reflexology path and aerobic yoga studio.

Ativo Suites makes a compelling investment choice for both rental returns and appreciation. After all, its neighbouring Azelia Residences, also by TA Global, was launched and sold out in 2011. The most popular unit was the 614sqft unit, which was sold at RM400,000. It now commands an average rent of RM1,800 per month, or a 5.4% annual rental yield, and a current market value of RM590,000 — up by 47.5%!

OTHER TA GLOBAL PROJECTS

TA Global is probably best known for the Trump International Hotel & Tower Vancouver development in Canada, which was successfully opened early this year.

“I am excited to see all that was planned and envisioned has materialised,” said Joo Kim of the RM1.23-billion, 63-storey tower, which carries Donald Trump’s name, even though the President of the United States has no stake in the project.

TA Global also has a RM2.15 billion project, comprising two luxury residential towers with a five-star hotel on Jalan P. Ramlee, directly across from the Petronas Twin towers, which is expected to be launched by end-2017.

Other projects in the pipeline include a RM2.3 billion residential development on 3.12 acres of prime freehold land on Jalan Bukit Bintang; a RM450 million landed master plan development on 95 acres in Kluang, Johor, targeted for launch in 2018; the RM2.5 billion Damansara Avenue Ativo Annexe, targeted for launch in the fourth quarter of 2018; and a RM482 million residential high-rise development on 4.55 acres in North Kiara.

Meanwhile, TA Global’s Little Bay Cove estate in Sydney is valued at A$280 million (RM922 million) and is gaining popularity among investors in Australia.

VALUABLE INSIGHTS

The young CEO dedicates his success to his strong faith in God, followed by his parents who have been a source of motivation, and a competent team committed towards achieving the company’s objectives.

He has learnt from the initial years in the company that being in the property business is tough. But while the property industry has evolved from conventional brick-and-mortar to a technology-assisted one with virtual video marketing and drones capturing 360-degree aerial views, at the core of it, what both buyers and developers want is quality offerings, Joo Kim asserts.

Groomed since young to take over the family conglomerate, Joo Kim admits that he and his parents may share different outlooks on many things due to differences in life experiences and social exposure. However, he credits his father, Datuk Tony Tiah, as being his mentor. The elder Tiah has handed down invaluable advice and lessons to Joo Kim, such as to always try his best, to exhaust all avenues, not to replicate ideas, and to maintain integrity in all things.

While he has been blessed with comforts in life and the privilege of studying and living abroad, Joo Kim has also been brought up with a sense of moral responsibility and believes in giving back to the community via value-added offerings.

He strives to lead his team by setting an admirable example, adopting a transparent culture, exemplifying good communication skills and encouraging ambitious staff to have the passion and drive to perform well in the company.

With Joo Kim at the helm, the TA Global ship is set to navigate through storms and weather the challenges ahead with total confidence. 

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