Property Insight > Destination > Investing in Luxury with 98 Wireless

Investing in Luxury with 98 Wireless


New York interior designer Anne Carson styled the grand reception areas and three levels of exclusive amenities. They include a tea salon and a business lounge that comes complete with Ralph Lauren Home furnishings

What 98 Wireless is to Bangkok, is what Fifth Avenue is to New York with white crisp design presenting itself as an elegant and exclusive establishment. It seems as if one is walking into a movie set that features minimalistic designs, white tiles and white plasters to match everything. The cherry on top is the cascading ballroom like stairs that takes in all the attention. Aptly located in the ‘Upper East Side’ of Bangkok on Wireless Road, 98 Wireless is set to be an iconic luxury condominium valued at more than Bt8.5 billion (RM977 million). The masterpiece is set on 0.83 acres of land, located nearby Lumpini Park and shopping districts. Most importantly, Wireless Road is the only tree-lined street in the centre of Bangkok, which does not only exude a private charm but also a sense of exclusivity to the discerning Thai and foreign customers.


Offering a modern twist to a classic setting, the architecture and interior design of 98 wireless is inspired by the classical European Beaux-Arts style that holds on to traditional craftsmanship and artisanal integrity. The design was led by the globally-recognised creative architecture firm DWP – Design Worldwide Partnership.  New York interior designer Anne Carson styled the grand reception areas and three levels of exclusive amenities. They include a tea salon and a business lounge that comes complete with Ralph Lauren Home furnishings.  In addition, the Bangkok-based landscape architecture studio T.R.O.P. Terrain + Open Space, designed the formal gardens and outdoor living spaces.


98 Wireless certainly ups the bar for super luxury condominiums as a lot of attention are given to details. It is crafted with the finest natural materials that were carefully handpicked for this project. They include solid white-oak herringbone floors and rare mahogany crotch door panels imported from the United States. Its façades are made of Portuguese Moleanos Limestone that withstands all if not most weather types as it has undergone weathering tests prior to installation.

The marble-clad master bathrooms have the best slabs handpicked from a marble quarry in Carrara that’s located100km northeast of Rome. Its residential units come equipped with world-class appliances and hardware brands like SubZero refrigerators and wine cabinets, Gaggenau kitchen appliances, SieMatic kitchen furnishings, Lefroy Brooks bathroom fixtures, and Kallista bathroom products.


Room sizes range from two to three bedroom residences, the Penthouses, and the most spectacular Super Penthouse – named “The One” –located on the building’s top two levels.

Hospitality takes on a new meaning here as 98 Wireless offers dedicated butler services for every two floors. There are also Bentley limousine service, valet parking, 240 per cent of underground parking including super car parking spaces, and private lifts for each unit. Unprecedentedly, 98 Wireless also provides an on-site luxury lifestyle management service offered by the world renowned concierge company, Quintessentially.


98 Wireless is a signature project of Sansiri Public Company Limited, one of Thailand’s leading premium residential project developer. Apart from ensuring world-class quality and aesthetics, Sansiri is bent on ensuring that their projects are sustainable and environment-friendly so its no surprise that they are among the few residential projects in Thailand to receive LEED certification from the United States Green Building Council.

“Sansiri spent more than five years to craft 98 Wireless to perfection on all aspects, in line with its The Best Comes as Standard concept. The project will be Southeast Asia’s most exclusive address with its exquisite craftsmanship and artisanal quality,” says Sansiri’s CEO Apichart Chutrakul

Sansiri expects 98 Wireless to appeal to high-end buyers, especially those loyal customers from the company’s first premium residential project, Baan Kai Muk – an exclusive seafront holiday condominium.

“While 98 Wireless may be the most expensive residential project in Thailand, its ideal location makes it a valuable investment. 98 Wireless is truly the pride of Sansiri and we are confident that the price will not be considered expensive when investors see the long-term value from this property,” adds Apichart.

Sansiri anticipates a ratio of 60:40 between local and foreign buyers for 98 Wireless and will make an official announcement on sales upon project completion this October.

Expert’s Comment

Sandeep Grewal, an investor in Thailand himself, says it is easier for land transactions to commence due to the absence of lawyers in the process of purchasing properties in Thailand. It may be a bit more difficult for foreigners to invest, but it is still very possible. The reason being, the property investing culture is just starting off and Thailand needs to encourage it for the culture to progress.

“Wireless Road is at a central location and is more of an upcoming area that can be compared with the likes of Damansara Perdana or Section 17, Petaling Jaya. There are many high end condominiums in the area and it is undoubtedly a hotspot for the youth with amenities such as public transportation that connects the city well,” shares Sandeep, Co Founder at Freemen Education.

To invest in Thailand, you need to get to know your demographic. Things like car parks are not necessarily a plus point when buying a property as most locals take bikes or the well-connected public transport. The demographic you need to look out for are the young crowd, or depending on the area, foreigners and tourists alike. Sandeep tells Property Insight that Thailand is the investment capital to look out for in the next 5 years.

Share it:

Image here

If you have any suggestions on this article, please send to