Bcb Berhad Clinches Another Green Award
BCB Berhad (BCB) has come a long way as a distinctive developer in the southern part of Peninsula Malaysia with most of their development projects concentrating in Johor. BCB Executive Director of Sales and Marketing Tan Lindy shares the history of the establishment built by her father Group Managing Director Dato’ Tan Seng Leong with his many achievements there earning him the title of Father of Kluang in Johor.
Sharing its history, she says the company was incorporated as a private limited company on July 13, 1988 under the name Kemajuan Buditama Sdn Bhd. On August 1995, the company was converted into a public company and assumed its present BCB Berhad name. It was then subsequently listed on the Main Board of the Kuala Lumpur Stock Exchange on Dec 3, 1996.
BCB has not looked back ever since but has diligently continued on its property journey in building outstanding developments based on its tagline, Building Communities and Beyond (BCB) in line with its vision or concept of providing communities with residences amid greenery and other facilities.
Top on its list of achievements was its sterling win attained at Property Insight’s Prestigious Developer Awards (PIPDA) in 2016. The developer was named the Outstanding Developer in the Southern Region during the prestigious PIPDA Awards while Elysia Park Residence was named the Best Hi-Rise Development in the Southern Region. HomeTree was also named the Best Family Living Development.
The developer also previously scored two major accolades at iProperty.com Malaysia’s People Choice Awards 2014 when its Concerto North Kiara project in Dutamas, Kuala Lumpur won the Best Luxury High-rise Development award. Meanwhile, Long Branch Residences, the first phase of its HomeTree development in Shah Alam, Selangor was bestowed the Best Luxury Landed Development award.
HomeTree also successfully won the same award in the consecutive year. In 2016, another project of BCB Berhad, the Elysia Park Residence project in Iskandar Puteri, Johor won the Best Southern Development Award, while HomeTree won the Best Residential Landed Development Award.
BCB just added another feather to its cap when it clinched yet another green award in the Green Champions Category – Innovative Urban Green Park given by the Institute of Parks & Recreation, Singapore on July 19, 2017.
It bagged the Innovative Urban Park Award for the Mahkota Park that was upgraded at a cost of RM10 million by the group. It has adopted the park since 2015. This project falls under the banner of the Elysia Park Residence at Medini. One of its crowing achievements lies with it being recognised and endorsed by the International Park and Recreational Singapore as well as World Urban Park.
“We are proud of our latest win for Green Champions Category – Innovative Urban Green Park awarded by the Institute of Parks and Recreation, Singapore,” shares Lindy on its which honoured BCB’s smart and green projects as worthy of recognition.
The prestigious award is also endorsed and recognised by International Green Organizations representing green cities and commercial developments which include vibrant urban parks, open space and recreation sectors.
Lindy shares that there are a few commercial project launches being planned in the pipeline not just in Johor but also the Klang Valley that falls under the Versis series.
The Versis series comprise commercial developments including Versis Medini in Iskandar Malaysia, Versis Batu Pahat and Versis Kota Kemuning in Shah Alam.
“We have already launched Versis Batu Pahat in June 2017 and target to launch Versis Medini in the 3Q of 2017 once the Coastal Highway Southern Link Road is linked,” adds Lindy.
SPOTLIGHT ON VERSIS MEDINI
The Versis Medini development fronts the coastal highway of the southern link road that is situated within the Medini Central Business District (CBD) right next to Singapore. The project is expected to bring a gross development value (GDV) of RM520 million for the developer.
Phase 1 of its commercial shoplots are priced from RM 2.28 million. Apart from that, the development will also entail 3-storey shops, semi-detached shops, bungalow shops and some condominium units located above Phase 2’s 3-storey shops.
“Versis Medini is targeting seasoned investors both locally and internationally as we are giving guaranteed rental return (GRR) of 5 % per annum for four years,” asserts Lindy.
However, selected food and beverage (F&B) and other operators might stand a chance to obtain different packages as they do not require GRR.
“With this, we can have better control over the tenant mix of the development. In fact, we have started talking to potential tenants even at this stage, while the project has yet to be launched,” continues Lindy.
Lindy adds that coordinated control over the tenant mix of the development can be attained after the expected official target launch of Phase 1 of this project that is scheduled to take place either in August or September. The good news according to Lindy is that close to 50% of the units have been taken up following a 70:30 ratio of local and foreign buyers.
PORTFOLIO OF PAST PROJECTS
BCB’s property development projects are mainly based in Johor Darul Takzim and largest rooted in the Batu Pahat and Kluang townships, while others are located in Johor Bahru, Yong Peng, Parit Raja – Johor and Seremban (Negeri Sembilan).The developer has also undertaken project developments in North Kiara (Kuala Lumpur), Senawang (Negeri Sembilan) and Kota Kemuning (Shah Alam).
The developer also has about 800 acres of undeveloped land that comprise 125 acres in Kota Kemuning, Selangor and 675 acres in Johor.
Past projects launched include Concerto North Kiara in Kuala Lumpur. The high-end condominium development that was launched in January 2012 with 470 units comes with a GDV of RM565 million, was completed in December 2015.
“Seated on a hotspot of North Kiara, neighbouring Mont’ Kiara, Bangsar and Damansara, this luxurious project was meticulously planned to give the buyers adequate features and amenities for convenience,” opines Lindy.
Meanwhile, the developer has also launched another luxury project in Phase 1 of Elysia Park Residence in Medini, Johor. The development which is currently in progress comprise a high-end condominium with a GDV RM650 million which was launched in August 2015. Lindy reiterates that Phase One has three tower blocks consisting of 981 units and is seated on an eight-storey car park podium.
The development is encircled by an award-winning park called Mahkota Park which features the iconic Sultan crown-fountain perched at the top of the hill park.
“This project combines the best of urban living complemented by the green and natural environment. The initial selling price of RM700 psf is now going at about RM1,000 psf,” says Lindy highlighting how people tend to be receptive of residing in sustainable areas with extensive green lungs.
Another project that was completed in mid-2016 is Long Branch Residences, being phase one of five phases of HomeTree at Kota Kemuning, Shah Alam in Selangor that has a GDV of RM274 million. These 101 units of high-end bungalows, designed with a grandeur lifestyle in mind, connects easily to major highways including Shah Alam Expressway (KESAS), North-South Expressway, and the Federal Highway. The HomeTree project was planned with green concept living for its community at large.
“Phase 2 of HomeTree is called Broadleaf Residences which has a GDV of about RM620 million. The development comprise 99 units of 3-storey bungalows and 166 units of 3 storey semi-detached units,” she says of the gated and guarded development spanning 40 acres of land fronting the Klang river,” adds Lindy.
“It is unique in the sense that it has no main gates or fencing and boasts an open American style concept. This project is expected to be launched in August 2017. The bungalows are priced at about RM530 psf while the semi-detached units are priced at about RM420 psf.
GAINING GREATER GROUND
Despite the current downturn, Lindy says the property market is cyclical hence, the group will continue to build on its strong presence in Johor.
“We believe that long-term players will eventually gain from the growth of Iskandar Malaysia. In the long term, I believe that Iskandar Malaysia in Johor will develop and transform itself into a new economic power house in the region with good growth prospects.
Due to people now living in an era of constant change in the near future, Lindy feels that change is the new norm.
“The biggest challenge has always been knowing when to embrace change. Many a times, we are not sure if we should be an early adopter or participate late in the game. We need to determine when to embrace the change and when to stay the course.
“Therefore, we believe in investing in constant learning for everyone in the group. We make sure that we are always prepared to embrace that change to meet the oncoming challenges ahead which is a strategy we believe in,” opines Lindy.
The group believes in promoting community interaction and injecting lifestyle elements into its projects.
“As a builder of public spaces, BCB understands there is a need to return to the old way of community interaction and relationships. That is why we build homes not houses,” opines Lindy.
She shares that as a developer, it is important to conceptualise and develop from a micro to macro perspective.
“From a micro level, we can affect, dictate and even change certain usage patterns in interior spaces. These spaces are more intimate and personal, which allows for customisations and personalisation,” says Lindy.
Something as simple as a switch or power point installed at a convenient height or inconvenient height can make a world of difference for the end users. From a micro level, consumption patterns changing to lower consumption would also mean the reduction of utility bills.
All of BCB’s future projects have strong emphasis on good layouts, lifestyle and connection with nature.
The catchphrase for BCB she says hinges on “Educate, Empower and Enrich” in which community liveability has been a priority for the developer. Emphasising green concepts and the sustainability, she says could introduce self-planting gardens in their landscape designs. She believes this move could foster closer community interaction.
Naturally, BCB has an ongoing agenda to encourage Gen-Z or the Millennials to plant their own produce like spring onions or other herbs with the assistance of older family members or the community as the nurturing and learning process would ultimately educate, empower, enrich their lifestyles.
WORK HARD BUT SMART
In conclusion, Lindy shares her insights on her management style, being involved in sales and marketing of the projects undertaken for BCB. She says to be a leader, “We need each other to reach our goals. We get things done through other people. Firstly, we must get the right people for the job. Secondly, is delegation and finally is the supervision”.
To be effective, she prioritises team work and meeting regularly to table the work-plans. This will be cross-checked to avoid losing focus on the implantation and planning stages. She always sets short and long-term goals for herself and the team to evaluate their goals two or three times a year to check on their progress on any forthcoming projects or campaigns.
As for her take on the current property market, she says seasoned investors know that “timing the market” is more important than “time in the market”.
“One can certainly wait and see. However, property will still inflate over time. When others are not buying, seasoned buyers can get a great deal; and when others are buying, seasoned investors sell and make money. Therefore, the lesson for investors is that they need to run counter-cyclical to the psychology of other people when considering any investments,” says Lindy.
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