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Titijaya Land Holdings – Building Bridges Of Success


Titijaya’s stronghold is within its land banking. They have developments concentrated in Klang Valley as their initial headquarters were there. “We focused on Klang because we were already there, and we knew the market. Our first high-rise development was E Tiara Serviced Residences in Subang Jaya. Then we moved but now we have land secured in Kuala Lumpur, Penang and such so we are not restricting ourselves.” Titijaya Land Berhad focuses on highly populated areas, especially Transit Oriented Development (TOD) and hotspots.

Since going public two years ago, the company has had a healthy cash flow and continues to look for good land banks and joint-venture projects whether public, private or with other developers. The sky is the limit for Titijaya. Perhaps even the stars.

Not everything was smooth sailing for the company. The many problems that the company faced were associated with policies. “We cannot change government policies that affect us, but it is part and parcel of the business and we take it as a challenge. You just have to adapt and be creative about it.”

Anyone and everyone will tell you that the market in 2016 is either neutral, or bad or gloomy. This in turn, also means higher rates of loan rejections. “People are more careful now, as they want to keep their investment portfolio clean, so we get more genuine buyers, those who really have made a calculated decision.” But the market and all its gloominess will not be able to stop Titijaya from further acquiring success. “We have a strong fundamental of RM695bil which will contribute to our three launches in 2016 namely, H2O Block B (known as Bellaville), Emporia Office Suites and Park Residency in Cheras.

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The key to success is always being one step ahead, and that is the strategy used by Titijaya when building upcoming developments. “We sell to those who are looking to upgrade, from an apartment to a bigger more comfortable condo. We look at well-planned communities, forest reserves. Majority of buyers want to appreciate nature, live in comfort and most buyers are looking for this upgrade. And we would like to believe that we provide this.”

All great shapers of the world are ahead of their time, so I asked Charmaine what she foresees in the future of development. “The trend has moved towards Transit Oriented Development. The trends revolve around lifestyle, and we want to provide that. We are working with Prasarana with this on a project near KL Sentral nearer to public transport and malls.”

What makes a great team leader? A great team leader understands the need to have good teamwork. “You cannot fight a battle on your own. You pave a clear direction for your subordinates, be fully committed, put in all your dedication and from there you will start seeing a change, making the impossible possible.”

Rest assured when buying a home, or an investment from  Titijaya Land Berhad, you are buying a product built for you, catered to your needs, which inevitably means good investment returns.

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