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Recognising UMLand Seri Austin’s Crowning Achievements

Success certainly agrees with the highly-decorated, multiple award-winning UMLand Seri Austin township also known as Taman Seri Austin. Strategically situated in the easily accessible, fast-growing and popular growth corridor of Tebrau within Iskandar Malaysia in Johor Bahru, it comes as no surprise that the township continues to draw attention and receive numerous accolades given its liveability.

To date, UMLand Seri Austin has won more than 60 excellence awards from various non-governmental organisations (NGOs), the media and relevant authorities.

The latest awards received include the Asia Property Awards (Malaysia) 2017 under the categories “Best Housing Development (Iskandar)’ and “Best Housing Development (Malaysia)”.

It also won the inaugural TIMA 2016/17’s The Iskandar Malaysia Accolades Award, emerging as the Corporate “Value Champion” and Overall  “Value Champion” due to its commitment in undertaking corporate social responsibility (CSR) activities and community programmes and is recognised as a sustainable township to live in. In fact, Seri Austin as a township has been winning awards every consecutive year since 2013.

UMLand Seri Austin CEO KK Wong who is also Acting Group Director of Townships for the developer attributes this to Seri Austin’s winning ways in terms of attributes and achievements.

“Seri Austin has also been recognised as the 1st Smart Healthy City and Communities Township in Iskandar Malaysia complemented by close-knit neighbourhoods emphasising healthy outdoor lifestyles with beautiful lakes and parks, recreational areas, jogging tracks and bicycle lanes,” he enthuses.

Milestone Moments

The township has clocked in several new milestones having also been awarded with the Noble Excellence Awards 2016 for Southern Best Development of The Year under the Residential Landed category profiling its Aster Luxury Cluster and Semi-Detached Homes.

At The Noble Excellence Awards 2016, it also emerged as the National Best Development of The Year under the Residential Landed category for its Aster Luxury Cluster & Semi-Detached Homes.

In addition, UMLand was also the recipient of the Prestigious Developer Awards 2017 under the category of “Top 10 Developers”. Being singled out for Property Development Excellence by the McMillan Woods Global Awards 2017 as well as named Super Golden Bull under The Golden Bull Award 2017, the awards read on and on.

UMLand Seri Austin CEO Wong was also recently selected and recognised in the inaugural Business Edition (Chinese Version) of The Malaysia Book of Records 2017 under the category of “Most Influential Entrepreneurs” for his immense contributions to the township.

The residential township spanning 500 acres of freehold land that was established in 2005 is developed by Dynasty View Sdn Bhd, a wholly-owned subsidiary of UMLand. The overwhelming sense of recognition that is pouring in is also testimony to the well-planned township which owes its success to its quality residences planned alongside a healthy and conducive community living environment at affordable prices catering to a “Simply Better” lifestyle.

Among the residential appeal of the neighbourhood is a 36-hole golf and country resort within the vicinity complemented by commercial centres.

The presense of AEON Tebrau City, AEON Bandar Dato’ Onn, upcoming IKEA, Fairview International School, Sunway College, KFCH International College, Bandar Dato’ Onn Specialist Hospital and international food and beverage (F&B) outlets also make this township attractive.

A masterclass development covering a wide range of amenities and entertainment for all ages, Seri Austin has further strengthened its 12-year track record in building developments that feature a conducive and healthy lifestyle as well as a sustainable township.

Attaining Many Firsts

Wong says that the beauty of this township is characterised by it launching many first initiatives.

In 2008 for instance, UMLand Seri Austin emerged as the first township in Johor Bahru to implement the “Effective Microorganism” (EM) programme.

“Our close-knit neighbourhood development emphasises a healthy community and outdoor lifestyle with beautifully landscaped EM lakes. We are also the first in Johor to implement a designated neighbourhood bicycle lane. It’s our pledge and commitment as a responsible developer to customers, the society and the environment,” enthuses Wong.

“Protecting and sustaining the environment is part of our Corporate Social Responsibility (CSR) initiative following our continuous “Green Living” campaign,” adds Wong of the EM-enabled township.

This was followed by it being the maiden township in Johor Bahru to provide High Speed Broadband-ready (HSBB) Unifi Access to residents in October 2010.

“We continue to provide not just homes but comprehensive living for our residents to experience a fulfilling lifestyle concept. At UMLand Seri Austin, we are proud to be number one in Johor Bahru to implement High Speed Broadband Unifi Access,” enthuses Wong.

In addition, he says that Seri Austin is also the first township to have smoke-free town parks in Iskandar Malaysia since June 2014.

Among the other initiatives include Seri Austin being the first private organisation to support the Johor Talent Development Programme in July 2015. Creative measures are also seen in its initiative to make the Seri Austin Gallery the first smoke-free workplace in Iskandar Malaysia since two years back and by featuring the biggest standalone Starbucks drive-through concept store in Johor.

To benefit the community at large, Seri Austin also initiated the first Adopt-a-Park programme in Johor as well as the First Riders Point in Iskandar Malaysia and the first mid-end grocer with this type of innovative concept as seen in The Pasar in 2016. This year, Seri Austin organised a series of fun activities including its first Colour Run in Iskandar Malaysia in April and the first Food Truck Park in the township itself in May.

Developing Differently

“UMLand Seri Austin fully embraces the lifestyle concept of “We Build, We Care, We Love” as we believe that “Every single life is precious”. We will continue to build innovative homes with modern layouts and quality design architecture,” affirms Wong.

“Furthermore, Seri Austin homes has been able to capture the interests and imagination of homeowners in its ‘Simply Better’ homes of good design and superior quality,” he continues.

Today, UMLand Seri Austin continues to pave the way for the property industry through its sheer diligence in enhancing sustainability and social equity. The developer has rolled out two new projects in Aster 2 and D’Lagoon.

At the recent inaugural Noble Excellence Awards held at the Kuala Lumpur Performing Arts Centre (KLPac) on January 16, 2017, the Aster Luxury Cluster and Semi-Detached Homes by UMLand Seri Austin was recognised as the Southern Best Development of the Year – Residential Landed (Platinum) as well as the National Best Development of the Year – Residential Landed.

The Noble Excellence Awards is one of the few Malaysian awards which honours the achievements of exceptionally completed property developments while highlighting outstanding projects. This award also identifies and honours conscientious developers who seek real impact in the community which resides within and around their projects. It was designed for the industry to benefit home-buyers and create a healthy and sustainable ecosystem between buyers and sellers.

Latest Launches – Aster 2 and D’Lagoon

Aster 2 is located in the serene living environment of Seri Austin in Iskandar Malaysia. It comprises two types of designs and façade. These include 72 units of Type A (Land Size: 40’ x 75’, Built-up – 3,080 sq ft) and 12 units of Type B (Land Size: 40’ x 85’, Built-up – 3,243 sq ft) featuring modern contemporary design comprising five bedrooms and five bathrooms plus one utility room.

Type A is priced from RM1.32 million while Type B is priced from RM1.38 million. In addition to this, buyers will also enjoy two years of High-Speed Broad Band (HSBB) whereby they are entitled to a special wireless TM Residential Package.

Apart from excellent infrastructure, the township enjoys good accessibility to major highways including the Eastern Dispersal Link (EDL), North-South Highway, Senai-Desaru Highway, Pasir Gudang Highway, the Dato’ Onn interchange and Tebrau-Kota Tinggi Highway as well as to the Woodlands Checkpoint and Second Link.

The project is expected to bring a gross development value (GDV) of RM108 million for the developer.

The project targets those living in Seri Austin who wants to upgrade within the township as well as to other local and foreign buyers who need bigger and more comfortable houses.

Amongst other outstanding features are full-height wall tiles for the bathrooms, rain harvesting tank and fibre-optic infrastructure for immediate high-speed internet access.

Other attractive features include wider staircases with timber handrail and tempered glass railing with exclusive staircase entrance to the master bedroom.

Expected to be completed in 2018, the 84 units of luxurious double-storey semi-detached houses are located in a gated and guarded community equipped with a 24-hour multi-tiered security system that include a central guardhouse and patrolling guards.

UMLand Seri Austin in June 2017 has also launched residential apartments and terraced villas. The project with a GDV of RM162 million will comprise two low-density 20-storey towers with a total of 204 luxury-residential apartment units (six units per floor) and 58 units of terraced villas strata homes.

The developer has adjusted the pricing to make it more affordable to a wider segment of the market.

“We are also targeting locals working in Singapore, young families who prefer an exclusive lifestyle and upgraders,” says Wong.

The built-up areas of the apartment units ranges from 807 sq ft to 1,033 sq ft while the landed strata homes will have built-up areas from 2,796 sq ft. The apartment units are meanwhile priced from RM491,800. The landed strata properties are priced from RM968, 800 onwards.

Wong shares that the project which follows the concept of “living by the lake” is surrounded by a plethora of amenities and facilities. “Besides providing quality homes, the serene ambience and easy accessibility and connectivity to residents are a great boost,” he adds.

D’Lagoon is among the rare few residential developments within Iskandar Malaysia where foreigners can still acquire a property at the previous approved minimum purchase price of RM500,000.

Future Aspirations

Moving forward, Wong said Taman Seri Austin will also have affordable housing to cater for the lower-income group.

“As a result, we shall have a wide range of products available for homebuyers,” he adds. Launched in 2005, the 500-acre freehold UMLand Seri Austin township is already 75% developed and fully occupied with a population of about 30,000.

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