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Floorings Solution Provider


Inovar – 20 years of the best flooring products and services

Inovar started it’s operations in 1996 when Group Managing Director, Tam Pak Cheong decided that he would take the plunge and see his vision through. After all, he had been involved in the fibre-board industry for more than 30 years. With a handful of investors who shared the same vision to fully utilise their strong wood based industry, Tam established the first laminate flooring plant in 1997. It was the first ever laminate plant outside Europe (Germany is where the technology initially derived from) boasting high precision and automation.

It is a pioneer within the industry, not only locally but overseas as well. The difference with Inovar Floor and other flooring material is its superior core board. Inovar Floor uses only high density fibre-board (HDF) that is sourced from Sarawak. Besides that, the manufacturer is a renowned Japanese conglomerate that produces the best HDF in the world. With the combination of technology and quality raw material, it is only a matter of time before we see this particular product in pole position.

In its first 10 years, the factory’s main main client base was from North America, Asia and the Middle-East. It was very much an Original Equipment Manufacturer (OEM) producer. It wasn’t until 2007 that the company changed its business model to come out of the shadows and sit as the same table as the big boys. It set out to establish its own brand, with direct participation in the end user market, cutting down on OEM.


Inovar believes Floorcoverings Solution Provider can bring the flooring industry to a whole new level. Equipped with the knowledge of the industry and technical know-how, the company sees itself as a game changer in transforming the industry.

The word solution itself explains the direction the company is taking. Solution basically means a service. Its intention is to provide a specialist service to the glaring need of a demanding market, which is crying out for a higher standard both in quality and function. The flooring product becomes part of the solution. Whether it is laminate, vinyl, carpet, decking, bamboo or solid timber, Inovar will provide a solution.  

Towards this goal, it’s primacy is the transformation of its people. The entire organization would require a change in mind-set to be very much service driven rather than just selling products per se. Training and equipping will be the prime activity of the management for the next three years, churning out a new spirited team of service oriented employees.




Inovar’s Green policy surrounds an environmentally sustainable program. It’s tagline – ‘Reuse whenever usable, reduce wherever possible and recycle whatever’, demands a cut down on wastage and maximised usage.

The company will launch its first Green Program next year with its new policy of collecting back and disposing of products that are non-biodegradable. Inovar aims to convert these ‘stories and initiatives’ into useful articles and recycle them to educate the general public while creating a sense of awareness.

As an example, Inovar’s products are environmentally friendly and requires easy maintenance, while it is also affordable and child friendly in the home. If the owner is particular about a natural look which is classy and prestigious, yet an environmently friendly product, Inovar strongly recommends solid strand woven bamboo.


2016 marks the 20th anniversary of Inovar. This is a very significant year for the company. Firstly, it speaks volumes with regard to its competitiveness and tenacity to weather challenges the company had faced over the years. Secondly, it marks a new chapter in Inovar’s journey with its new purpose and direction. Setting new heights for the entire organization to immerse itself in the industry while providing their clients with excellent products and services – assuring its customers that they need never have to worry about the quality of the products they buy from Inovar.

Inovar is a key player in today’s global market. In fact from its inception, Inovar has been setting it sights outside of Malaysia. With a high capacity manufacturing facility that the company has invested in, the local market has become too small. Today, Inovar is sending 70% of its products to its subsidiaries in Thailand, Vietnam, Cambodia, Singapore, Indonesia, India, Taiwan and Australia apart from its distributors in South Africa, North America, Japan and others.

It is still the number 1 brand in Japan, consecutively over the last 5 years. This is an achievement the company is very proud of.

The company is very thankful to Matrade for their assistance in helping Inovar through various marketing grants while providing assistance in bridging the overseas market problem.

Visit or call
03-77851266 if you need a reliable flooring product and service.

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