Malaysia’s TOP 100 Property Developer Brand ranking.
Malaysia’s best-selling property magazine, Property Insight has revealed its inaugural ‘Malaysia’s Top 100 Property Developer Brand’ ranking in collaboration with Acorn Marketing & Research Consultants (M) Sdn Bhd (Acorn).
Acorn is the leading market research company and consultancy group across the region with full-service offices in 11 Asian countries.
With over 30 years of market research experience in Asia, Acorn is undoubtedly the pioneer in providing high quality work supported by innovative technology from data collection to delivery of insights and presentation.
The synergy between Property Insight and Acorn is fruitful with the launch of the ranking that lists the top 100 local property developer. This was based on the feedbacks received from a survey that was given to 700 respondents.
Managing Director of Property Insight, Dato’ KK Chua says, the ranking can be used as a benchmark for property purchasers to have confidence and peace of mind before they decide to purchase any property.
“In this competitive and challenging time, any developer that do not have a strong brand will struggle to keep things going.
“Hence, we believe in the importance of telling the brand story as it is the best way for the client to recall the brand and resonate it,” he says.
The ‘Malaysia’s Tops 100 Property Developer Brand’ ranking is able to justify the brand value of the local property developers. Other than that, it will also help the purchasers to identify which companies have invested more on value creation and is willing to give extra value to them.
This ranking also helps to elevate the local property developer’s branding as they will be able to gain confidence and trust from the purchasers. Through it, this initiative was made with the sole purpose of helping potential property buyers to make a sound investment decision.
The Malaysia’s TOP 100 Property Developer Brand encompasses four main pillars:
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