Bina Puri Partners Designer Brands To Up The Hilt In Luxurious Living
KUALA LUMPUR: Bina Puri Holdings has inked a signature partnership agreement with Calvin Klein Furniture and Gorenje kitchen appliance supplier in a branding exercise to raise the bar in luxurious condo living in the capital city.
Scale model of Opus Kuala Lumpur on display at the signing ceremony of signature partnerships between Bina Puri Properties Sdn Bhd with two international brands; Calvin Klein Furniture and Europe’s Gorenje kitchen appliance supplier
The group’s property arm will work with CKF and Gorenje to fit all its 357 units with designer furnishings and kitchen appliances in the OPUS Kuala Lumpur, which is under construction.
Bina Puri Group Executive Director Matthew Tee holding a signed document of a signature partnership agreement with CKF President-CEO Michael Foster for OPUS Kuala Lumpur.
Standing behind are Ng Keong Wee, Dr Tony Tan, Matthew Tee (holding document), Tan Sri Dato’ Ir Wong Foon Meng, Michael Foster (holding document), Tan Sri Dato Seri James Foong Chen Yuen and Lionel Choo.
This symbiotic relationship is Bina Puri’s corporate exercise to “push the envelope” to add value to the property investment of its buyers and condo owners in sync with the premier address of its location.
Tee says Bina Puri’s latest marketing push marked the group’s transition into a serious developer of sustainable world-class real estate.
“This requires the developer to embrace a set of core values and its ability to visualize into the future.
“Its vision is apparent in how the group had designed OPUS to sync with the redevelopment of Merdeka Stadium which is not only a milestone event and may trigger history repeating itself as has happened when the Selangor Turf Club land was redeveloped into the present vibrant Kuala Lumpur Convention Centre (KLCC),” he says.
Bauer Managing Director Thomas Domanski and Matthew Tee showing the signed agreements. Standing behind are Ng Keong Wee, Dr Tony Tan, Tan Sri Dato’ Ir Wong Foon Meng, Tan Sri Dato Seri James Foong Chen Yuen and Mr Au Yong Yoke Lin.
The advantage of OPUS is the strategic location, its accessibility and connectivity and early buyers of OPUS would enjoy lower entry prices of between 25% and 30% compared to prime real estate prices within walking distance from the landmark tallest tower.
“You can’t be wrong because OPUS will meet the demand of residential units by expat staff in the 118 office tower,” he says.
Tee says the group is proud of its ability to set new benchmark in terms of quality sustainable features that are planned for in OPUS.
“Bina Puri understands the growing demand of younger buyers for nicher and finer products and the rationale of keeping prices realistic for its customers,” he says.
Matthew Tee showing the unique features in the scale model of OPUS Kuala Lumpur to Tan Sri Dato Seri James Foong while others look on
At a launching ceremony today, Tee signed on behalf of Star Effort Sdn Bhd, a subsidiary of Bina Puri Properties Sdn Bhd, President and CEO Michael Foster for CKF and Regional Sales Manager Janko Le Ulaga for Gorenje Group in charge of South Asia. Other signatories were piling contractor Bauer (M) Sdn Bhd Managing Director Thomas Domanski and exclusive marketing agent Goldmine Properties’ Managing Director Dave Hoong.
The ceremony was witnessed by Tan Sri Dato’ Ir Wong Foon Meng, Chairman of Bina Puri Holdings Bhd, Dr Tony Tan, Founder Director of Bina Puri Holdings Bhd and Tan Sri Dato’ Seri Dr James Foong Chen Yuen, Chairman, Bina Puri Properties Sdn Bhd.
Earlier, Bina Puri Properties Sdn Bhd Chairman Tan Sri James Foong, in his opening remarks, said OPUS buyers would be proud of owning a great product in a great location bought at a reasonable price.
Regional Sales Manager Gorenje Group for South Asia Janko Le Ulaga and Matthew Tee showing the signed agreements. Standing behind are Ng Keong Wee, Dr Tony Tan, Tan Sri Dato’ Ir Wong Foon Meng, Tan Sri Dato Seri James Foong Chen Yuen and Lionel Choo.
He said the signature partners (Calvin Klein and Gorenje) would help to create a practical and appealing lifestyle with a solid foundation with good quality and finishing.
“Bauer is of course a household name in the construction industry for foundation engineering; a German brand of course,” he added.
Foster said Calvin Klein was proud to be involved with Bina Puri to expand the brand name into Malaysia.
“CK Furniture collection is young, modern and accessible and takes inspiration from the reputable brand Calvin Klein.
“Each distinct lifestyle offering features sophisticated and contemporary options for the living, dining, home office and bedroom,” he said.
Gorenje’ Janko said the company’s superiorly-designed and energy-efficient home appliances were supplied in 90 countries worldwide.
“We have expanded our international sales for 50 years and generate 95% of revenue of the core activity outside Slovenia where we started as a small workshop.
“In 2014, our revenue amounted to Euro 1.4 billion with the bulk of revenue from Europe, USA and Australia,” he said.
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