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Johor’s IIBD Blueprint Finally Finalised

Johor will once again take the spotlight as one of the fastest growing states in Malaysia, as an official announcement was made to declare that the Ibrahim International Business District (IIBD) Blueprint has finally been gazetted. A media sharing session was held with a panel of speakers represented by key stakeholders, which includes:

  • YB Dato’ Kamaruzzaman bin Abu Kassim, president of Johor Corporation (JCorp)
  • YB Dato’ Ramlee bin A. Rahman, Deputy State Secretary of Johor
  • Puan Hajah Nazatul Shima binti Mohamad, Deputy Secretary of Johor Bahru City Council (MBJB)
  • Hj. Ihsan Zainal Mokhtar, President of Malaysian Institute of Planners
  • Matt Benson, Programme Director from Think City Sdn Bhd

With a Gross Development Value of RM20 billion and covering a total of 250 acres, IIBD is set to be located within the Southern Johor Economic Region and the Central District of Johor Bahru. The goal of IIBD is to serve as a catalyst to propel Johor into becoming an economic powerhouse, a “second Kuala Lumpur”, as the panel envisions it.

Using ”From Vision To Reality” as their tagline, the blueprint is indeed one step closer to reality, as the initial IIBD Blueprint was launched in 2016, spearheaded by JCorp as the key enabler for this project. The blueprint also serves as a subset to a larger project, the Rancangan Tempatan Daerah Johor Bahru (Penggantian) 2025 to drive to further expand the current Central Business District of Johor Bahru.

The gazetted IIBD Blueprint constitutes predominantly for commercial purposes (51%), 24% for public placemaking, 14% for institutions and 9% for residential spaces.

The two key drivers behind this project are to embody the “Spirit of Enterprise” and to adopt the “HOME lenses”, which stands for Heritage, Opportunity, Mobility and Eco-sustainability.

Heritage

Despite the core ideal of turning IIBD into a world-class business district, heritage still plays a major role in the Johorian State. Tourism and education plays a huge economic role in the state as well due to the rich background history of Johor and the special role it plays in the Malaysian landscape.

A significant portion of Johor Bahru Old Town is scheduled for redevelopment and rejuvenation efforts, which includes some 246 pre-war shophouses, 16 heritage sites and 4 heritage hills.

Opportunity

Through IIBD Johor Sdn Bhd, JCorp will act as the master developer, manager and promoter for the development project, to open the floodgates and introduce an influx of monetary, social and human capital.

The state government has also submitted applications to roll out special tax incentives in order to draw in external investments and promote business facilitation in the area.

Mobility

The Integrated Connectivity Plan tabled within the IIBD Blueprint includes a provision of City-linked bridges for pedestrian traffic and a newly elevated highway connected the city centre for greater accessibility in and out of the IIBD centre.

Eco-Sustainability

The panel made it a point to highlight their priority towards preserving the eco-landscape within the IIBD region. In addition to reducing our carbon footprint, the eco-conservation efforts also aim to promote walkability within the business district and improve overall footfall within public spaces, in the hopes of creating more socio-economic values.

The effects of the gazetting of the IIBD Blueprint remains to be seen. However, with the recent rapid development in the state and plans that are in store, property investors and local businesses should pay more attention to the area as an avenue for potential future commercial growth.

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