Mah Sing Encourages Malaysians To Look Beyond The Surface And Celebrates Diversity With The Launch Of Its First National Day Video

By Roubeeni Mohan

Echoing Malaysia’s 62nd National Day emphasis on celebrating  unity, diversity, and patriotism, Mah Sing Group Berhad (Mah Sing) has launched its very first National Day video to best highlight Malaysia as a multi-ethnic and multi-cultural nation – in conjunction with its Silver Jubilee, which marks Mah Sing’s 25th year anniversary as a leading property developer in Malaysia.

The hashtag for the video is #BeyondMYSurface – whereby the letters ‘MY’ represents Malaysia, which essentially refers to looking beyond the Malaysian surface.

“We are extremely excited to unveil Mah Sing’s very first National Day video, which will also be in conjunction with our Malaysia Day celebrations, whereby we featured our own employees as the cast members come from diverse and multi-ethnic backgrounds. The main objective of the video is to promote inclusiveness and diversity amongst our society, which is in line with our upcoming 62nd National Day’s theme, ‘Love Our Malaysia: A Clean Malaysia’ as Malaysia is a melting pot of races, faces and ages,” said Datuk Ho Hon Sang, chief executive officer, Mah Sing.

“Beyond that, we dived into some of the common misconceptions of what a Malaysian typically looks like in this brand new National Day video and to encourage Malaysians to not judge a fellow Malaysian by their appearance – to look beyond the surface,” he further added.

Mah Sing’s Very First National Day Video themed ‘Look Beyond The Surface’ – featuring its diverse cast of multi-ethnic employees.

Another unique concept of the video is that Mah Sing has incorporated existing polling features available on social media for a more interactive experience for viewers. The video consists of a series of questions in the poll, adding an engagement feature and allowing viewers to interact with our cast members.

The video can be viewed on Mah Sing’s Facebook page. Since it was published, the video has garnered approximately 113,000 views and 4,200 likes.

With the polling feature in the video, viewers are asked to guess the cast members at the beginning of the video. Concurrently, a Microsite, which is an extension of the video, was also unveiled to enable viewers to learn more about the cast members background, as well as an insight on the Group’s overall business structure. Viewers will also be able to watch exclusive behind-the-scenes footage of the making of the video with a fun and exciting bloopers video at the microsite.

“The video was definitely well received by the public on the back of its unique concept and features, which was aimed to promote inclusivity and diversity. In line with our tagline, ‘Reinvent Spaces. Enhance Life,’ Mah Sing will continue to embrace innovative ideas and introduce a lot of new initiatives to improve our brand presence, product offerings and business processes as innovation is the key to success and longevity,” said Tan Sri Dato’ Sri Leong Hoy Kum, Mah Sing’s Founder and Group Managing Director.