UEM Sunrise Partners With Affin Bank To Empower Female Homebuyers In Their Homebuying Journey
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(From left to right) UEM Sunrise Chief Financial Officer Hafizuddin Sulaiman; AFFIN BANK Director, End Financing Kelvin Chin; AFFIN BANK Director, Mortgage Business Development & Advisory Edward Cheah; UEM Sunrise Head, Group Marketing Lim Poh Ling; AFFIN BANK Managing Director, Mortgage Business Jessie Wong; UEM Sunrise Chief People Officer Peggy Lee; UEM Sunrise Lead, Integrated Marketing & Insights Race Chan; UEM Sunrise Chief Executive Officer Sufian Abdullah; UEM Sunrise Chief Strategy & Transformation Officer Irwin Mohd Eusoff; and UEM Sunrise Chief Marketing Officer Kenny Wong posed for a group photo during the Affinita partnership announcement at the KAIA Heights sales gallery in Taman Equine.
KUALA LUMPUR, 10 November 2023 – UEM Sunrise Berhad (“UEM Sunrise” or the “Company”) has announced its collaboration with Affin Bank Berhad (“AFFIN BANK”) through their latest mortgage acquisition programme called ‘Affinita’, with a united aim to empower women and promote homeownership amongst them, marking strides in advancing gender equality and specifically supporting their homeownership journeys.
Announced yesterday at one of UEM Sunrise’s developments, KAIA Heights in Taman Equine, the collaboration highlights key features and benefits of Affinita, indicating how both companies strive to solidify the path towards financial independence for women and empower them in their pursuit of property ownership. This marks the second collaboration the Company has formed with AFFIN BANK, with the first one held in 2022 called “Home Step Fast/i” to foster home ownership and provide more savings for homebuyers.
“Our partnership with AFFIN BANK is one of our many efforts to provide homebuyers with the financial support to afford their dream homes. In addition, the partnership also represents a significant step towards supporting women in various aspects of their lives, and by providing access to attractive financial support, we can empower women to achieve their dreams of property ownership, among other things.
Under this specially catered programme for women, UEM Sunrise underscores our continuous commitment to advancing women’s rights and fostering gender equality and inclusion within the real estate sector,” said UEM Sunrise Chief Marketing Officer Kenny Wong.
The partnership also further extends its coverage to homeownership among its many services and benefits, where various UEM Sunrise developments around the Klang Valley are up for grabs, including this year’s featured launches, like The MINH in Mont’Kiara; The Connaught One in Taman Connaught; Residensi AVA and Residensi ZIG, both in Kepong; Serene Heights Intrika in Semenyih; KAIA Heights in Taman Equine to name a few for the Central region. While Aspira Gardens and Aspira ParkHomes in Gerbang Nusajaya; and Serimbun in Iskandar Puteri are among the participating developments in the Southern region, all are suitable for female first-time home buyers, upgraders and buyers who plan to expand their property portfolio.
Kenny added: “At UEM Sunrise, we are not just about building homes, we are constructing a future where everyone, especially women, can confidently step into homeownership. The collaboration between UEM Sunrise and AFFIN BANK signifies our shared belief in equal opportunities and financial empowerment.
An artist’s impression of KAIA Heights in Taman Equine.
An artist’s impression of The Connaught One in Cheras.
An artist’s impression of Residensi ZIG in Kepong.
We encourage all women aspiring to become homeowners to explore the opportunities and benefits by Affinita.”
“We are thrilled to announce our collaboration with UEM Sunrise to showcase our latest groundbreaking programme – Affinita. By participating in our programme, you can unlock incredible discounts and redeem benefits through our esteemed network of 100 exclusive merchants, offering a whole range of lifestyle products and services curated especially for women. By focusing on women’s growth and providing tailored support, we are championing a more inclusive and equitable society.
We firmly believe in the power of empowering women to take charge of their financial future. By offering attractive financing options and partnering with merchants to provide exclusive discounts, we are not only encouraging women to invest in property but also fostering their personal and professional growth,” expressed AFFIN BANK Managing Director, Mortgage Business Jessie Wong.
Among the various incentives include access to AFFIN BANK’s INVIKTA Premier Banking for female customers with financing amounts exceeding RM500,000.
UEM Sunrise and AFFIN BANK will be holding an event at the KAIA Heights sales gallery on 19 November, where the public can find out more about Affinita and how they can benefit from
this collaboration.
For more details about the partnership, please visit UEM Sunrise’s website at uemsunrise.com/affinita.
