MURFREE @ ALAM DAMAI

The Hidden Gem in Cheras 

Within the hustle and bustle of Cheras, there is a gem waiting to be explored! GuocoLand Malaysia, a leading property developer in the property industry is now setting foot in Alam Damai, Cheras. The gem, that is in the form of a township called Murfree, is inspired from historical stories of Murfreesboro, a city that has been the talk of many because of the mysteries and wonders about diamonds that surround it.

According to General Manager, Marketing & Sales of GuocoLand, Kenny Wong, “We believe that our Murfree township is a hidden gem within Cheras that will create  value for the district as we aspire it to be the best place to live in,” he added.

Murfree stands out from other developments especially in terms of its location where it is at the highest peak of the dense Cheras neighbourhood and is adjoined by 104 acres of forest reserve. The township and its homes will adopt the latest in technology with features that will not compromise its surroundings. In essence, Murfree is Nature and Technology side by side, the best of both worlds.

Murfree homes are designed to be lifestyle oriented with a focus on high degree of environmental features taken into consideration. It will be self-sustainable (in the context of its location within the Cheras vicinity), flexible in terms of expansion and changes, timeless in design with features that are in tune with the needs of today’s buyers, positioning Murfree as a shining example of how a well-planned township should be.

 

ABOUT MURFREE

Murfree is one of GuocoLand’s newest and most exciting projects within the Klang Valley. Located just 18km from the KL City Centre, it is accessible to various major highways and public transportation amenities.

Residents are in for a treat as this gem of a township, neighbours a 104 acre green forest reserve.  Murfree alone is a 47-acre luxury development comprising 236 units (when fully completed) of three and three-and-a-half storey homes with a central wetlands park perched at one of the highest points in KL Peak (Alam Damai), Cheras. 220 units of which will be semi-detached homes while the remaining 16 units will be bungalows.

According to Kenny, this freehold development boasts luxurious city dwelling by the lakeside, and will be a secure and guarded neighbourhood with multi-tiered and smart security systems, perimeter fencing, multiple CCTVs and guardhouses with round-the-clock security monitoring. In addition, Murfree’s dual-key concept, which provides for multi-generational living under one roof, will appeal to today’s modern lifestyle.

Why Alam Damai, you might ask. “Well, given the concept of Murfree, its location makes it attractive where one can get from place to place almost anywhere in no time since it is only an 18km (via the SMART tunnel) drive to the KL City Centre, 24km drive to Petaling Jaya, and 33km drive to KLIA.”

“Murfree has easy access to major expressways such as the KESAS Highway, Kuala Lumpur – Seremban Highway, BESRAYA highway, Cheras-Kajang highway and also the East-West Link or Middle Ring Road 2, which makes it a strategic location as well”, says Kenny.

The project is close to various amenities such as the Cheras Pantai Medical Centre, the Columbia Asia Hospital, the Taman Connaught MRT Station, Sri Petaling LRT Station, SMK Alam Damai, Sri Cempaka International School, Aeon Cheras Selatan, Leisure Mall and the Alam Damai Recreational Park.

In addition to that, the freehold land will also be attractive to home owners as most of the developments near Murfree are on leasehold basis. “The site is also perched on top of one of KL’s highest points, providing cool, highland air and natural surroundings courtesy of the neighbouring forest reserve; all these will deliver tranquil living in the midst of the city” added Kenny.

 

HOME BUYERS & INVESTORS

Imagine being at an elevated hilltop land area that is tranquil and serene, adjoined by a forest reserve with exceptional views that invokes a Zen-like atmosphere for its residents. Imagine yourself taking long walks in the early mornings or late evenings.  

“The nature and rainforest inspired environment and the wetlands park, together with a host of other amenities like sporting facilities (e.g. mini basketball court), workout stations, linear parks and a proposed nature themed community clubhouse will make Murfree an escape from city life similar to a hidden utopia.” Says Kenny, beaming with pride.

Murfree offers a dual-key concept for some of its homes – i.e. the house will comprise of two sub-sections, which share a common main entrance or foyer.

“The intention is to accommodate the needs of multi-generational households,” explained Kenny. This is achieved through allowing three generations (or extended families) to live together under one roof while offering privacy and peace of mind with smart security features for all. The concept is extremely versatile and caters to various needs. Other allowances include:

A family could live here and rent out the sub/smaller section, or it could be for adult children who want their privacy and independence. Or if the children leave, the husband and wife can move into the sub/smaller section, and rent out the main section.

Investment with increased rental yield (rent out entire home or only sub section).

When asked about the investment values of Murfree, Kenny described it as “Starting from RM2.3mil per home, we believe that this project will provide all-round investment values given that Murfree is a freehold landed property in a strategic location; and majority of other similar properties around that area are leasehold. There is definitely a potential for capital appreciation as Cheras is still a gem in terms of development value given the upcoming MRT infrastructures in the area, coupled with several upcoming malls and commercial centres. Located strategically close to several educational institutes, as well as transportation hubs, this project is expected to have good capital appreciation over time.”

The living environment and lifestyle provided by Murfree is invaluable. Buyers can look forward to a modern lifestyle within a lush green and water featured setting, as well as various technological driven features that will make things increasingly comfortable and convenient without compromising the environment.

 

 

To experience more about Murfree @ Alam Damai, call 1300-1300-33 or visit
www.murfree.my

Location: Situated on the hill slopes of Alam Damai, Cheras. (Exact: Project is located in front of Jalan 3/154d)

Property type: 3-storey semi-detached homes and 3 storey bungalows

Land title: Individual Lot

Tenure: Freehold

Total units/lots: 236 units (when fully completed)

Total GDV: RM630 million

Estimated date of completion: July 2018

Public Amenities:

1. Cheras Pantai Medical Centre

2. Columbia Asia Hospital Cheras

3. Taman Connaught Station (Approved MRT Blue Line)

4. Proposed BRT Corridors (Along Alam Damai)

5. LRT Station Sri Petaling

Educational Institutions:

1. UCSI University

2. Sri Cempaka International School

3. SMK Alam Damai

4. SK Alam Damai

5. SK Desa Baiduri

Retail, Entertainment & Leisure:

1. Jusco, Aeon Cheras Selatan

2. Cheras Sentral

3. Leisure Mall

4. Tesco Extra

5. Giant Taman Connaught

6. Alam Damai Recreation Park