Hatten Group Takes Hospitality To A New Level

Hatten Group Deputy Managing Director Dato’ Edwin Tan says it is only natural for the group to inject its winning DNA into its hospitality business, and thus plans to expand from 1,100 to 8,000 rooms by 2020

Hatten Group has grown into a reputable luxury developer over the years, thanks to a transformation of the group led by Dato’ Edwin Tan and his brother Dato’ Colin Tan, who is the group’s Managing Director. Hatten Group has come far from where they were in 2004. Despite being only twelve-years-old, they have carved a name for themselves in the property development industry. Hatten Group today is the result of the whole new facelift and rebranding of LianBang Ventures which started as a development company in 2004 and known for its flagship project Dataran Pahlawan Melaka Megamall.

Edwin took over the captainship of Hatten group as Group Deputy Managing Director in the year 2008. He now envisions that the group should not only grow organically but sees diversification as a source of growth.

Hatten’s core business is more than just property development. Among all the branches of what Hatten Group does, Edwin says he has an undying affinity towards the hospitality part of it.

Edwin always had a knack for managing projects and thus managing post investments only comes naturally to him. Perhaps these are the areas where Edwin will be banking on for future growth.

Edwin says it is only natural for the group to inject its winning DNA into its hospitality business, and thus its plans to expand from 1,100 rooms to 8,000 by 2020.

Apart from growing capacity, Edwin says the group is toying with a few bold ideas to set the themes of the hotels.

 “By the year 2020, expect to see 5,000 rooms in Melaka.”

Edwin admits that there will be more challenges for the group as it reaches the pinnacle and what more to venture big into the hospitality business, where there is plenty of competition.

“We aim for 500 rooms a year whilst our competitors increase theirs by 15,000 to 16,000. We are still a far cry from international standards but we are working just as hard, if not more for the same opportunities and brand excellence”

Hatten Group’s developments in the area of hospitality include Hatten Hotel, Estadia Hotel and soon a three-star Nobleten Hotel. There are more mixed-development projects underway namely SilverScape Luxury Residences, Imperio Mall and Imperio Residences.

Hatten Group recognises that without the support of other stakeholders, particularly the society at large, it would not have achieved its milestones. Hence, the birth of their Corporate Social Responsibility (CSR) program under its unit, Hatten Cares, designed to help the surrounding community focused towards animals, people and the environment. These efforts have begun in Johor, Negeri Sembilan and Pahang.

Beyond Melaka, Hatten Group has also extended its projects to states like Johor, Negeri Sembilan and also Pahang.

 “Our vision and tagline exists to let people know that we are here to help build a future for everyone, and the following generations.”

“At the end of the day, it’s all about teamwork within the family and the team. We took quite some time and effort to get where we are, but it has all been worth it.”