Fang Tian to revolutionise the business of real estate
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KUALA LUMPUR: Tech start-up Fang Tian is set to be a game changer in the real estate industry by facilitating efficient property transactions through its O2O (online to offline) mobile app platform.
Fang Tian Agent App – Selection of Projects
By streamlining real estate marketing resources, Fang Tian supports both developers and agents with efficient data connectivity to uncover additional projects and lead channels for improved sales revenue.
“We are pioneering a mobile internet property transaction platform in Southeast Asia that is efficient, transparent and credible. The effectiveness of Fang Tian is driven by connecting networks of property developers with real estate firms and negotiators, based on a result oriented pay-for-performance business model” said Howard Ong, co-founder and Executive Chairman of Fang Tian during an event to introduce the mobile app platform.
(L-R) Quah Chai Ming, Su Heng, Howard Ong, Tan Sri Tan Koon Swan, Angela Christine Tan, Tony Chieng
“The target is to transact 30,000 properties on the Fang Tian platform within the first 36 months, with an estimated RM10 billion in transaction value. Fang Tian will definitely be an exciting game changer,” added Ong.
The Fang Tian platform has three mobile apps catering to the different roles that complete the property transaction process, namely the real estate agents, real estate agencies, and property developers. The apps are available for download on both Android and iOS devices.
This revolutionary real estate mobile app platform is developed jointly with Wu Ling Technologies, China’s first real estate SaaS (Software as a Service) marketing system provider. Wu Ling lends their technical expertise to this joint venture in ensuring a smooth and successful development of the app.
“We have an O2O platform that is proven successful. Wu Ling Technologies, our technology partner, currently transacts more than RMB3 billion sales per month in China and it is growing strong,” said Ong.
At the same event, Fang Tian inked agreements with RHB Trustee Berhad as its fund trustee to ensure secured payment of fees, and with Tokio Marine Malaysia as its insurance partner.
